Amazon Suspension Guides, by Notice Type
Every suspension type is judged differently: an inauthentic case lives or dies on invoices, a Section 3 case on first-submission quality, a dropshipping case on proof the fulfillment model changed. Find the guide that matches your notice — or paste the notice into the free decoder and let it tell you which case you're in.
Inauthentic suspension appeal
"Inauthentic" doesn't mean fake — it means Amazon can't verify your supply chain. What qualifies as an invoice, the automatic rejections, and why the POA is only the cover letter for your document package.
Fraud & related accounts · high severitySection 3 suspension appeal
The most serious notice Amazon sends. Two subtypes — fraud and related accounts — and a hard reason to get the first submission right: accounts can be permanently deactivated after 2–3 failed attempts.
Trademark · copyright · counterfeitIP complaint appeal
A rights owner has formally accused you. The reviewer accepts exactly two answers — proof you had the right to sell, or proof of complete cleanup — plus the retraction route that runs outside the POA.
Seller of recordDropshipping suspension appeal
Buyers received packages from Walmart, AliExpress or another retailer. Why "dropshipping is allowed" is the argument that loses, and what proof of a changed fulfillment model looks like.
Account health · performanceOrder defect rate / account health appeal
ODR, late shipments, cancellations — the most fixable category, because every cause sits inside your own operation. The reviewer wants an operations report, not an apology.
Product safety · compliance documentsRestricted products appeal
Listing pulled over product safety, FDA terms or claims language. The first question decides the whole appeal: can this product be sold compliantly, or not?
Not sure which notice you have?
Paste it into the free decoder on the homepage. It translates the notice into plain English — the suspension type, and what Amazon's reviewer wants your appeal to cover. Free, no signup, never used to train AI.
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